The discussion of data visualization will not be limited to whether infographics have been an efficient tool for societal action. This paper focuses on the vast use of infographics on Instagram in the Black Lives Matter (BLM) movement. The use of infographics in digital interfaces constructs a mode of communication that makes public discourses easily accessible and comprehensive, and thus enables the public to discuss and understand politics differently. Infographics is one way of information visualization composed with one or more visualizations of information or data, dedicated to presenting perplexing data or statistics in a comprehensible way to the public (Schroeder, 2004). The burgeoning use of social media platforms with digital tools and visualization techniques is central to recent years’ societal movements, enabling “bottom-up, distributed forms of protest mobilization, organization, and communication” (Poell and Dijck, 2018, p. And so it follows that Generation Beta will be born from 2025 to 2039.New Media Research Practices WG3, group 10 That is why the generations today each span 15 years with Generation Y (Millennials) born from 1980 to 1994 Generation Z from 1995 to 2009 and Generation Alpha from 2010 to 2024.
Generational definitions are most useful when they span a set age range and so allow meaningful comparisons across generations. In keeping with this scientific nomenclature of using the Greek alphabet in lieu of the Latin, and having worked our way through Generations X, Y and Z, I settled on the next cohort being Generation Alpha- not a return to the old, but the start of something new. This was just after the Atlantic hurricane season of 2005, when there were so many storms that the normal alphabetic names had been used up and so for the first time, the Greek alphabet was used. Just over a decade ago, when I was researching my first book The ABC of XYZ: Understanding the Global Generations, it became apparent that a new generation was about to commence and there was no name for them.
More people than ever, especially the emerging generations have access to information about anything with the rise of the internet. This is already a trend among their forerunners, Gen Z, with TikTok (42%) the third most engaged with platform by students to teach themselves new skills, coming in above parents (39%). While this is likely to happen still, the way Gen Alpha learn involves technology and has become more advanced and accessible through devices such as smartphones and tablets. These experiences helped shape them because they were engaging and gave opportunities to learn. With the increase in screen and technology, there’s no doubt that Generation Alpha will feel this influence in their schooling.įor many, their childhood likely involved doing things that were new experiences, like taking piano lessons, playing sports with friends or reading books. Generation Alpha began being born in 2010, the year the iPad was launched, Instagram was created, and App was the word of the year- and so from their earliest years, they have been screenagers. The role of parents therefore will span a longer age range- with many of these Gen Alphas likely to be still living at home into their late 20’s.įrom shorter attention spans to the gamification of education, from increased digital literacy to impaired social formation, these times impact us all but transform those in their formative years. They will stay in education longer, start their earning years later and so stay at home with their parents later than even their predecessors, Gen Z and Gen Y. Gen Alpha are the most materially endowed generation ever, the most technologically savvy generation ever and they will enjoy a longer life span than any previous generation. The most materially endowed generation ever They shape the social media landscape, are the popular culture influencers, the emerging consumers and by the end of the 2020’s will be moving into adulthood, the workforce and household formation, ready or not. While they are the youngest generation, they have brand influence and purchasing power beyond their years. The most materially endowed generation ever.Generation Alpha are defined as those born from 2010-2024. When they have all been born (2025) they will number almost 2 billion- the largest generation in the history of the world. More than 2.5 million are born globally every week. We’re talking about Generation Alpha, the children of Generation Y, and often the younger siblings of Generation Z.
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